14 benefits of Virtual 360 Tours for Real Estate Sales and Marketing

 

Did you know that according to Realestate.com.au the listings with Virtual Tours have 497% more engagement then the ones with photos or videos. According to Zillow.com listings with 360 virtual tours sold 10% faster and were 22% more likely to sell within 30 days than listings without.

Unless you have been living under a rock you saw the whole industry change because of the global pandemic.

Here are the key benefits of virtual tours in sales and marketing according to some of the best agents in the industry. You can trust them and learn why and how do they use Virtual 360 Tours. 

 

 

Benefits of Virtual 360 Tours for Real Estate sales and marketing part 1:

 

1. Online presence on steroids

90% of buyers is looking for properties online first and Virtual Tours definitely help you improve your visual appeal and Google positioning. If you thought your letter drops are doing the work and getting you leads, that’s fine, but in the post COVID era being digitally present and having some sort of Google search position is now more important than ever before. Sellers and buyers both take advice from the one and only source of information and that is the Internet. If your face or your brand is not there on top of the search you will soon be out of business.

2. Online inspections 24 / 7

Buyers simply don’t have time to do the open houses every weekend so give them a chance to inspect the property in the comfort of their own house on any device. Virtual Tours are a win win situation for agents, sellers and buyers according to Lora Bladow, REMAX Excel agency owner from Schofield, Wisconsin, USA. It saves time to you as an agent on driving multiple times to open the door to the property. On the other hand buyers don’t have the time or even the opportunity to visit 35 homes in one weekend. A virtual 360 tour allows all to have an inspection whenever they want to. And last but not least are the sellers that will not have to leave their house every weekend for a few hours to vacate the property for potential buyers. VR is a tool that allows you to have an outstanding marketing package.

3. Stand out from the crowd

All listings look the same, they have photos, videos or even drone videos. But that’s not exactly what your customers want. According to research:

–     More than 70% of buyers would love to see a Virtual Tour of the house they found online before making a decision to go to the open house

–    Only 3-5%% of listings in Australia provide Virtual Tours. Therefore there is a huge gap to fill in which is your chance to capitalize on.

4. Reduce time of property on the market

Cut down time of property on the market. Agents using Virtual 360 Tours are easily capable of reducing the time of property on the market as they can quickly and efficiently present the property to a much wider audience of not only local but interstate and international buyers. In rural areas, our customers managed to get it down from 160 days to 2-3 weeks. According to Lora Bladow, REMAX Excel,  her listings not only sold faster but also at higher prices as there was more competition amongst buyers.

5. Win more listings

Win listings by blowing the customers mind away. Only 3-5% of agents World Wide are able to make their own Virtual Tours, so if you would like to stand out from the crowd follow the advice of Edgar Natolo, Nat Group owner, Gold Coast, Australia and beat your competition hands down by offering virtual 360 tours in your marketing package. Some sellers are desperately waiting for you to come in and save them from the misery and the other agent who can’t present their property in the most efficient way.

6. Create your own brand

Create your own unique personal brand that stands out from the crowd and makes the vendors want you. If you will improve your marketing and services with the latest and greatest solutions that are available on the market like virtual 360 tours, you will undoubtedly be noticed and talked about in your local area. Using such technology can easily get you access to the local news and will definitely build up your image in the local community. And this my friends is GOLD !

7. Never loose a listing again

Never lose a listing again. Win sellers by impressing them with your immersive technology and impressive marketing mix. Agents using the DIY 360 technology say that many times they have been able to secure listings as they did the virtual 360 tour on the spot during the listing presentation. It’s not what you normally do as you should have the house prepared and staged for the photos but if the owner wants to test you , you can take out your camera or your iPhone and do a demo virtual tour for them on the spot on your mobile device This will knock them of their feet, make you the best person for selling their house and win you their trust.

READ MORE IN PART 2….

 

Pascal Pierre: Whether we like it or not, consumers have now gotten to the point with technology that they want things yesterday. Yeah. And what this allows ’em to do is to go, oh, I want to go and see this, but I’d have to call the agent to book an inspection. Now they can just go on their phone and they’re back in, they’re back through the home.

Lora Bladow: Yeah. I think 360 virtual tours have really been a game changer in our market space since technology is very highly, highly utilized; almost all buyers, and it’s probably well over the 99% mark, are starting their searches online. They’re using online resources to search for homes rather than going door-to-door open houses on a Sunday afternoon or a Saturday afternoon or relying specifically on being able to see that sign of driving by. People are very busy right now and they’re looking for ways to be efficient with their time. If they can walk themselves through a property without having to waste half of a day, going physically through it with their realtor that is very much appreciated from a buyer’s perspective and from a seller’s perspective. It really benefits them because it helps weed out people who are taking a look at the property and the sellers having to vacate their home for a half hour or 45 minutes to an hour, even for people who are not serious about it, to be able to take a look at it when they haven’t actually previously seen the floor plan. So it’s really helping to make it more efficient for sellers, too, to be able to weed out buyers who are not specifically interested in that property.

Edgar Natolo: So this place right here is the Ramada Hotel Studio apartment. We sold this to a guy in Cairns, didn’t I? Inspect it? Looked at the photos, looked at the 360 tours, and basically paid the price you have to pay to buy it. And do like that was the easiest sale ever from a vacant property 360 tour.

Brandon Read: Initially, straight off the bat. It helps us stand out in front of our competition. So it’s something else we can offer our clients that other people don’t. And, yeah, it’s just a great, great tool to be able to use and offer clients as an extra service.

Chris Pittaway: We’ve implemented virtual tours, the 360 tours, into the business as part of creating a better experience for clients, especially interstate clients who can’t be there. It’s also a very good tool to show owners and sellers. What else you can do with photography and highlighting and showcasing their home in a better way? 

Daniel Brown: Very easy to win listings with the virtual tours. There are not many people that use such technology in our area where a regional area. So we’ve found that a very good point of difference for ourselves.

Lora Bladow: But I do think that the virtual tours, while I’m not necessarily going up in competition against somebody else, I think they are very much noticed. There are very few other agents in my market space that are utilizing them in this format. A lot of, like a lot of walkthroughs, physically using a camera to follow an agent through a house is being used. But this has the capability of really giving somebody almost a 3D real life. I can walk myself through at my own pace without having to sort of fast-forward through a video to get to the next room. And I think that has been a huge asset to my listings. And I think that that’s been very obvious in how quickly my listings have sold and the price points that they’re going for at or above the list price.

Nick Pellucchi: We got into virtual tours cause it gave us the option to be able to get our customers into the apartment without physically going into it.

Brandon Read: Recently, one of the properties on Tre Place got sold at a record price of 1.5 million. And that was helpful. We did do a virtual tour for that, and that was part of the marketing package. So that did help get it out there.

Chris Pittaway: One of the best things that we’ve found with virtual tours, and one of the reasons why we brought them on board, is it’s very cost-effective. It’s very competitive. The quality is excellent. The feedback from buyers has been very good and sellers are excited as well. So for us, it’s an all-around win-win.

Brandon Read: Well, the option is there to be able to cut down the photography and use, say, one photo of the front of the property and then a virtual tour just to display everything else.

Edgar Natolo: So guys, get on to virtualtourscreater.com.au. It’s like, I think it’s $5, whatever it is. It’s less than a McDonald’s meal, like McDonald’s meal now, 13 bucks or something that it’s like five bucks or something like that. Don’t bother charging the owners. Seriously. Buy yourself a camera buy. I mean, you can, but why would you buy yourself a camera? Do the 360 tours, pay the five bucks, get it online, and have a point of difference. Get new clients. The commissions you make from property management and new leasing, and the value that adds and the value you get from listings and the promotion, just the promotion yourself and putting the stuff on social media. It’s gonna be beyond whatever you’re gonna charge ’em. So get online, and do it. virtualtourscreator.com.au That’s it. Stop wasting time! Stop watching this video. Go on there. Go to the website, buy the camera, login, create an account, and start making money. Go get it!

 

DIY virtual tours for real estate

How to make a virtual tour?

Virtual Tours Creator is the only software in the whole wide world that will teach you ONE ON ONE how to do the 360 tours. We will hold your hand throughout the whole process. From buying the proper camera, through taking your first 360 photos, uploading them to a vr tour, teaching you how to properly position the camera around the property to publishing it. Not like all other providers who only offer to tak your money for the subscription :). KEEP THAT IN MIND.

Of course, 360 camera or the VTC 360 set is essential, so you must buy it. It is a modern device, but easy to use. All you have to do is put it on a tripod  in the center of the room and set it via mobile app. After a few seconds panoramic photo is ready, so you can take the camera to the other place. Whole process should not take more than 10 to 20 minutes (depending on the size of property), so you can save a lot of time.

Virtual Tours Creator is a perfect solution for real estate sellers who want to be up to date with client’s needs. Using this platform is very cost effective and competitive but the quality of finished vr tour is excellent and is praised by clients. If you use this technology properly, especially now, you will start picking up clients in no time. You can sell with 360 virtual tours in less than two weeks and easily get new listings, significantly increasing your earnings. At this moment in time there is not that many other agencies that are offering 360 tours, so it is a competitive edge, which helps to stand out from the competition.

What are you waiting for? Buy the 360 camera and, register for free at virtualtourscreator.com.au​, make photos and get new clients – as simple is that! The value you will get from new commissions, property managements, listings, and the promotion will be beyond your expectation. On top of that, you will spend a lot less on it than if you ordered a professional implementation.

Rent or sell sight unseen, win more listings, and stand out of your competition. Present your offers in most effective and easiest, affordable way. Use online software to create unique virtual tours in under 15 minutes for less than $3!