Contents
The digital revolution has profoundly transformed various sectors, with real estate no exception. At the forefront of this evolution is virtual staging, a powerful tool changing property marketing dynamics.
📸 Shifting Towards Professional Photography
At the heart of an attractive property listing is high-quality professional photography. Photos showcasing a property in its best light are fundamental in enticing potential tenants.
🛋️ Transitioning to Virtual Staging
The shift from physical to virtual staging creates ripples in the real estate world. Virtual staging helps tell a compelling story about the property, making it more appealing to potential tenants, as expertly pointed out by Joe Iemma, Department Head and Director with Doyle Spillane Real Estate based in Dee Why, Northern Beaches in Sydney.
💡 Transforming Tenant Expectations
Tenant expectations are evolving with digital transformations in the real estate sector. They now appreciate the space they could call home before even setting foot on the property.
💯 The Impressive Value of Virtual Staging
Virtual staging isn’t just about enhancing the property’s look; it also significantly elevates the value of the service offered. Clients are often astonished to learn about virtual staging, marking it as a unique selling point in the market.
✨ Virtual Staging Becoming the Norm
As virtual staging becomes more widespread, it’s fast becoming the standard in property marketing. High-quality listings, combined with the magic of virtual staging, significantly enhance a brand’s image and reputation in the industry.
👏 Virtual Staging Service Providers
Service providers like VirtualToursCreator.com.au offer reliable virtual staging solutions. People often seek such trusted providers to benefit from high-quality, virtually staged property images.
💭 Deep Dive with Joe Iemma
I recently sat down with Joe Iemma, who has transitioned from using simple still photos to insisting on professionally shot photos and now not allowing empty rooms in his property marketing photos. Instead, digital staging is used to its full extent.
He perceives an empty room as a wasted opportunity, a sentiment many in the industry share. Furnishing a room virtually provides tenants with an idea about the space and helps sell the room by telling a story.
Even in sales, it’s rare to find an unstyled home. The same philosophy extends to rental properties. A property’s online value and impressiveness are dressed up through virtual staging, creating an appealing image for prospects.
Many people are surprised by the concept of virtual staging, but once they understand its value, the ‘impress’ factor shoots up. A furnished room tells a story, whereas an empty one falls flat.
📌 Conclusion
In conclusion, virtual staging is revolutionizing the real estate industry, offering an innovative way to market properties and improve brand image. As this practice becomes more widespread, it will only continue transforming tenant expectations and how we perceive property marketing.
🌐 Check Out VirtualToursCreator.com.au
Virtual staging can turn any mess into a masterpiece. Be sure to check out VirtualToursCreator.com.au for reliable, top-notch virtual staging services. Tom, the genius behind VirtualToursCreator.com.au, can digitally create an empty room and fill it with furniture, offering a host of other enhancements for property photos. Get in touch with them today to start redefining your property marketing strategy.
Hi everyone. I’m with Joe Iemma. Joe is the Department Head and Director with Doyle Spillane Real Estate based in Dee Why, Northern Beaches in Sydney. Now, Joe, you’ve just told me before that when it comes to property marketing, you are no longer allowing empty rooms in any rental property marketing photos. Now, I know that you said you’ve gone through an evolution of using still photos on your iPhone, then you went, insisted that all professional photos are done, and they look great, but then you’ve gone next level with no empty rooms with digital staging. How has that worked for you, and how have your prospects received that?
Yeah, look, I think it’s become the norm. Now when I see a photo of an empty room, I think, what a waste of a photo. Like, what are they showing us? You know, a room? A bedroom? It doesn’t tell a story. So even the fact that we insert virtual furniture, there’s a bed there, people just assimilate with that when they come to the property. “Oh, the bed was over there”
The tenants like it because before they come, they can sort of get a bit of an idea. It’s a bit awkward sometimes when you know, like, it’s this sort of smaller room and they think, “How did the double bed go in there?” But, otherwise, it’s about just selling that room.
Yeah.
It’s the same in sales. It’s very rare that they sell a home without styling these days. If it’s vacant, they style it and we’re the same. We style it, but virtually.
So, you know, virtual staging obviously really dresses up the online value and impressiveness of that particular property there. You said that this is very much about you got to make sure your brand looks good and it’s another really good plus one. When you are showing this to prospects, what’s their reaction?
They don’t know. A lot of people just can’t believe it. They go, “Oh, really? Like, is that..?” And I say, “You see this one here? It’s virtually staged, this one here.” And they’re going, “Really? That’s amazing!” The general public doesn’t get it.
Yeah. And once they learn it, what’s the “impress” value? Does it go up?
Like I said, it’s the way you’re staging their properties, so it’s in their best interest to have. You know, I believe that done that way. So, yeah, definitely. And again, we sell it in the fact that, have you ever seen a vacant room and what does it tell you? They tell nothing. But you put that in there and it tells us a story. So, yeah!
Alright, everyone, make sure you go to VirtualToursCreator.com.au. That’s VirtualToursCreator.com.au and go and have a chat with Tom about virtual staging. He’s got some demos and some examples on that page there as well. But he can take any mess presented room, which we do get in rental properties. He can create an empty for you digitally and then fill it with furniture as well. There are all sorts of magic that Tom can do to those photos. To get in touch with VirtualToursCreator.com.au today. Thanks, Joe.
All good. Thank you.